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Harper Collins USA (US)

Predictably Irrational The Hidden Forces That Shape Our Decisions by Dan Ariely

Predictably Irrational The Hidden Forces That Shape Our Decisions by Dan Ariely

د.إ.‏65.00AED
د.إ.‏65.00AED
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

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Product Details

  • Item Type: English Books (Paperback)
  • Publication Date: 2010/05
  • Publisher: Harper Collins USA (US)
  • ISBN: 9780062018205
  • Size/Pages: 304p

Synopsis

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Order now from BookWorld UAE and take the first step toward understanding and overcoming the youth mental health crisis!

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