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Blue Ocean Strategy by W Chan Kim and Renée a Mauborgne

Blue Ocean Strategy by W Chan Kim and Renée a Mauborgne

د.إ.‏75.00AED
د.إ.‏75.00AED
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Format

Item Description

  • Publisher ‏ : ‎ Other; Revised ed. edition (20 January 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1625274491
  • ISBN-13 ‏ : ‎ 978-1625274496
  • Reading age ‏ : ‎ 10 years and up
  • Dimensions ‏ : ‎ 19.7 x 12.9 x 2.07 cm

Synopsis

Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

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